Course Name                 : English-Language Business Communication

Class                              : U32INTe

Day/Time                       : Tuesday / (1) 08.55-09.40; (2) 09.50-10.35; (3) 10.45-11.30

Lecturer                         : Deny A. Kwary (deak@asb.dk)

Course Books                 :

1. Blundel, Richard and Ippolito, Kate. 2008. Effective Organisational Communication: Perspectives, Principles and Practices (3rd edition). Harlow, England: Prentice Hall – Financial Times Press. ISBN: 0273713752.

2. Thill, John V. and Courtland L. Bovee. 2008. Excellence in Business Communication, (8th edition). Prentice Hall. ISBN: 0136157505

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Week	Reference / PowerPoint File	Topics
36	Chapter 1 Perspectives on Communication	Introduction A simple model of the communication process Key dimensions of organisational communication
	PowerPoint File #1	Effective Communication Self-Assessment Diagnostic test of English Skills
		Different perspectives on Communication
37	Chapter 2 Breaking Barriers: Communication in Practice	Underlying causes of barriers to communication Physiological and neurological factors Social, cultural and ethical barriers
	PowerPoint File #2	Group Assignment: Case Study 1
		Discussion on Case Study 1 Overcoming the barriers
38	Chapter 3 Using Words: Verbal Communication	Spelling, grammar, syntax and punctuation Using language creatively
	Chapter 8 Letters, E-mails and Text Messages	Styles and contents of business letters Characteristics of e-mails Text messaging and beyond
	PowerPoint File #3	Home assignment 1: Business letters
39		Review of Home assignment 1
	Chapter 4 Making Pictures: Non-verbal Communication PowerPoint File #4	Potential benefits of non-verbal communication Potential problems with visual data Visual aspects of corporate identity
	Chapter 5 Developing Arguments: Persuasive Communication PowerPoint File #5	Introducing rhetorical argument The challenge of persuasion: audience, message and context Securing attention and arguing well Persuasion as interaction
40		Review of Home assignment 1
	Chapter 10 Advertisements, Promotions, News Releases, and Exhibitions PowerPoint File #6	Planning an advertising and promotional campaign Communicating with an advertisement Planning a news release Exhibitions and events
41	Home assignment 2: News release	Home assignment 2: News release
42	Autumn Holiday
43	Review of Home assignment 2	Review of Home assignment 2
44		Group Assignment: Case Study 2 Discussion on Case Study 2
	Chapter 11 Interviews, Questioning and Listening PowerPoint File #7	Types of interview Questioning techniques Listening techniques Counselling techniques
	Chapter 12 Presentations and Audio-visual Technologies	Preparing the presentation materials The presentation: four key elements
45		Group Assignment: Case Study 3 Discussion on Case Study 3
	Chapter 13 Meetings, Teams and Negotiations	Principal types and purposes of meetings The rise of the virtual team
	PowerPoint File #8	Applying persuasive communication in negotiations
46	Chapter 9 Reports, Briefing Papers and Summaries	Analysing reports
	PowerPoint File #9	Principal types and purposes of reports Researching and organising the source material
		Home assignment 3: report writing
47	Chapter 14 Communication in Perspective	Five questions for organisational communicators
	PowerPoint File #10	Review of Home assignment 3
	Revision for the exam	Concluding remarks